Client Preferred Location vs Associated Locations

Modified on Tue, 13 Jan at 9:54 AM

Knowing the difference between a client’s preferred location and their associated locations helps staff personalize communication and deliver a better experience. For businesses with multiple locations, the address displayed in emails and automated messages depends on several factors, including the client’s location preferences and history. This article explains how preferred and associated locations work and how they influence the address shown in client communications.


Things to know:

  • Clients with no associated location (imported clients) will not be included in the client list when sending campaigns
  • If the client’s preferred location is closed (e.g., part of a child company that no longer operates), emails will show the address of the location that sent the message, even if it’s part of a different child company. Example: If Sandy’s preferred location is Greenwich (under Child A), but it closes, and she visits Lancewood (under Child B), automated messages will show Lancewood’s address.
  • The client's preferred and associated locations do not affect transactional automated messages, as these messages are only sent from the location where the transaction took place. 
  • Preferred and associated locations would not affect the booking widget, as clients are required to select the location they will book with when booking or purchasing gift cards, memberships, or packages online. 
  • If a campaign is sent from a location different from where the client had their last appointment, the address displayed in the campaign will reflect the location from which the campaign was sent, not the location of the client’s last appointment.  



Preferred vs. Associated Location: Definition and Key Differences


FeaturesPreferred LocationAssociated Location
DefinitionPreferred location provides staff with insight into client preferences for bookings and purchases, enabling customized campaigns.Associated locations are locations linked to clients based on their interactions, purchases, and assigned preferences. 
Assigning LocationPreferred locations can be added during the creation of a new client or when editing an existing client profile. Assigning a preferred location will automatically make that location associated. A client is associated with a location in 4 ways:
  • They have/had an appointment/class enrollment at that location
  • They purchased a product, membership, package, or gift card at that location
  • The location was marked as preferred on the client's profile
  • The location was manually assigned when the client record was being created, or in the case where an account only has one location, the location will be automatically assigned when the client record is created on the Clients tab.
Automated MessagesAutomated marketing messages (such as Flash Sale and Client Engagement templates) will include the address of the client's preferred location if multiple locations exist.
Automated messages may reflect the associated location of the client based on their activities and preferences, such as:
  • The client has or had an appointment or class enrollment
  • The client purchased a product, membership, package, or gift card
  • The account has only one location
CampaignsIf the client is associated with multiple locations, has a preferred location set, and all locations were selected when sending the campaign, the campaign received will display the preferred location's address.
  • If the client is not associated with any location, they will be excluded from the recipient list, and you won't have the ability to send them any campaigns.
  • If the client is associated with locations A and B within the same franchise and the campaign is sent to all locations, the client will receive a single email.
  • If the client is affiliated with franchises A, B, and C, and a campaign is sent by all of them, the client will receive an email from each respective franchise.


Impact of Preferred vs. Associated Location On Child-level Manual Campaigns


Manual Campaign ScenarioChild-Level Sent Type
Result
The client is associated with one location The campaign was sent from the child with all locations selected
The campaign will display the address of the associated location 
If the client is associated with multiple locations and has a preferred location set The campaign was sent from the child with all locations selected

The campaign will display the preferred location's address 

The campaign was sent from the child, with only location 3 selected
The campaign will display the address of the selected location, Location 3
The client is associated with multiple locations, does not have a preferred location set, but has a past appointmentThe campaign was sent from the child with all locations selected

The campaign will display the address of the location where the client had their last appointment.

The campaign was sent from the child, with only location 3 selected

The campaign will display the address of the selected location, Location 3

The client is associated with multiple locations, does not have a preferred location set, does not have a past appointment The campaign was sent from the child with all locations selected


The campaign will display the address of the initial location added to the business that the client is associated with.

Examples:

  • If the client is associated with locations A (first location added), B, and C, the campaign will display location A's address 
  • If the client is associated with locations B, C, and D, the campaign will display the address of location B.
The campaign was sent from the child, with only location 3 selected

The campaign will display the address of the selected location, Location 3

The client is not associated with any location

The campaign was sent from the child with all locations or an individual location selected
The client will be excluded from the recipient list and cannot receive any marketing campaigns.

The client is associated with locations A and B within the same franchise

The campaign was sent from the child with all locations or an individual location selected
The client will receive a single email, not two

The client is associated with franchises A, B, and C

A campaign was sent from each location within the child 

The client will receive three campaigns, one from each location


Impact of Preferred vs. Associated Location on Parent-Level Manual Campaigns


Manual Campaign ScenarioParent Level Sent Type
Result
The client is associated with one location The campaign was sent from the parent with all locations selected
The campaign will display the address of the associated location.
If the client is associated with multiple locations and has a preferred location set The campaign was sent from the parent with all locations selected

The campaign will display the address of the preferred location

The campaign was sent from the parent level with one location selected, which was not the client’s preferred location.
The address of the last associated location added to the client profile is shown 
The client is associated with multiple locations, does not have a preferred location set, but has a past appointment with Franchise C.

The campaign was sent from the parent with all locations selected

The campaign will display the address of the location where the client had their last appointment, Franchise C

The campaign was sent from the parent level with only Franchise C selected

The campaign will display the address of Franchise C

The campaign was sent from the parent level, with only Franchise B selected or any of the other associated locations, where the client had no past appointmentsThe campaign will display the address of the last associated location shown in the list on the client profile
The client is associated with multiple locations, does not have a preferred location set, and does not have a past appointmentThe campaign was sent from the parent with all locations selected

The campaign will display the address of the last associated location shown in the list on the client profile

The campaign was sent from the parent level with one location, Franchise B, selected.  
The campaign will display the address of the last associated location shown in the list on the client profile

The client is associated with franchises A (first location added), B, and C. Franchise B is set as the preferred location and the client had appointments at all 3 franchises 

The campaign was sent from the parent with all locations selected
The campaign will display the address of the location the client last visited. 
The campaign was sent from the parent level with one location, Franchise A, selected. 
The campaign will display the address for the selected location, Franchise A
The client is associated with 2 locations; Franchise B is set as a preferred location but the client only has past appointments with Franchise AThe campaign was sent from the parent with all locations selectedThe campaign will display the address of Location A, where the client has their last appointment
The client is associated with franchises A, B, and C, and the campaign was sent from the parent account to all locations
The campaign was sent from the parent with all locations, or a single is selected
The client will receive a single email, not three. 
The campaign will display the location's address based on the cases identified above

The client is not associated with any location

The campaign was sent from the parent with all locations, or a single is selected
The client will be excluded from the recipient list and cannot receive any marketing campaigns.


For more information, contact us at support@mytime.com or (385) 233-6964. 

 

Related Articles:

Preferred Location

Client Associated Locations


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