In this article, we will walk through setting up a promotion for membership.
Things to know:
- For franchise businesses, membership promotions can be created at the parent or child level. When created at the parent level, they can be viewed but not edited at the child level.
- When creating promotions, you can choose specific memberships to qualify for benefits. This feature is controlled by a hidden setting that can only be enabled by the MyTime team. To activate this setting, please contact support@mytime.com.
- The promotion requirement and the promotion benefit do not have to be the same. In membership promotions, the requirements will be memberships, while the benefits could be products, classes, services, packages, or gift cards
- Promotions with differing criteria and benefits are not applicable on the booking widget. For example, a promotion offering a free Swedish massage service with the purchase of a spa membership is valid only in-store through POS. This promotion cannot be redeemed online, as both the massage service and the gift card must be in the cart for the promotion to be applied.
- By default, promotions are applied to the least expensive item. However, you can configure your account to apply promotions to the most expensive item instead. This option is managed through the "Apply Promotions in Order of Highest to Lowest Item Cost" setting on the Business Setup > Settings page. For franchise businesses, this setting is controlled at the parent level.
- When configuring promotions at the parent level, only memberships created at the parent level will be visible for selection
- Stacking promotions or discounts on a single item or purchase is a common practice in retail, and it can be implemented in various ways. There are various use cases for how manual and auto-applied discounts are added to Point of Sale (POS) tickets. For details, learn more here.
Contents
Creating Membership Promotions
To create a membership promotion:
- Navigate to Marketing > Promotions
- Select your location
- Click on the "Create New Promotion" button
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Under the General Settings tab, complete the details. Please see the breakdown in the table below:
General Setting Description Promotion Name The name of the promotion Location Locations where the promotion would be applicable. If you want this promotion to be applied to every location, choose "All." Description This is a description field for your internal reference Valid The start and end date of the promotion Auto Apply If set to "Yes," the options to apply restrictions, such as "New Clients" and "One Use Per Client," will not be available. Additionally, you will not have the ability to set a promotion code or a barcode.
Promotion Code Enter a code to be used for promotion redemption online and in-store. You can create your own code or leave it blank. If left blank, the system will autogenerate one for you
Barcode Promotion ID This is an optional field that can be used when the promotion needs to reference an external ID or tracking number from another system. If left blank, the system will autogenerate one for you.
Calculate Staff Commissions Pre-Discount - Calculate the staff member's commission before the promotion is applied
Post-Discount - Calculate the staff member's commission after the promotion is applied
Restrictions You can set your restrictions for the promotions here. You can select one or more from the list given:
New Clients Only - The promotion will only be applied to new clients
One Use Per Client - This promotion can only be used once per client
One Use Per Ticket - This promotion can only be used once on any one ticket
Cannot Be Used With Other Promotions - This option will prevent any other promotion from applying to the ticket
Membership Required - Only clients with a membership will receive this promotion
Can Be Used For Online Bookings & Purchases - This restriction determines whether the promotion is applicable for online use.
New Family Member Only - This option is available for family accounts and will apply exclusively to tickets where it is the first transaction for the selected family member. If you attempt to apply this promotion to a family member who has already been included in a previous ticket, an error message will appear: "The (Promotion name) promotion can only be used for new family members."
New Pet Only - This option is available for pet accounts and will apply exclusively to tickets where it is the first transaction for the selected pet. If you attempt to apply this promotion to a pet who has already been included in a previous ticket, an error message will appear: "The (Promotion name) promotion can only be used for new pets."
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Click Next to go to the Criteria and Benefits section. From here you can configure the following:
Promotion Criteria and Benefits Description Requirements If you set requirements for the promotion, then certain criteria must be met before the promotion can be applied. By default, promo codes are automatically applied to all services and products. If you'd like the code to only apply to certain items or groups of items, you can choose a type from the Qualified Items section. Number of Qualified Items The minimum number of items from a basket of qualified items that must be on the ticket before the promotion can be used. For example, if set to 2, at least two items must be added to the ticket for the promotion to be applied. Number of Identical Qualified Items The minimum number of identical items from a basket of qualified items that must be on the ticket before the promotion can be used (note: mixing and matching of different items from the list of qualified items would not count). For example, if set to 2, the promotion will only apply if two of the same item (service, product, etc.) are added to the ticket. Value of Qualified Items The minimum monetary value of items from a pre-determined basket of qualified items must be on the ticket before the promotion can be used. For example, if set to $100, the value of the item (service, product, etc.) added to the ticket must also be $100 for the promotion to apply.
In POS, the value of qualified items promotion takes the total value of all the qualified items into account to determine if the ticket meets the requirements for the promotion. Promotions are then sorted and applied from larger to smaller, so the larger ones are applied first if qualified.
Must Purchase The number of items that need to be purchased for the promotion to be applied. Qualified Items The promotional code can be used for any service purchase in-store or online Promotion Benefits - Discount type - this can be a percentage, dollar amount, free or you can have the price set to a specific value
- Apply to - Select whether the benefits should be applied to the promotion criteria or other items
- Publish promotion
Membership Promotion Scenarios
Promotion Name - BUY A MEMBERSHIP & GET A FACIAL SERVICE FREE
Promotion Criteria Setup
- Requirement - Number of Qualified Items
- Must Purchase - 1
- Qualified Items - Memberships
Promotion Benefit Setup
- Benefit - Free
- Apply to - Different Qualified Items
- Up to - 1
- Qualified item - Facial Service
When the benefit is applied to the ticket, you will see that the facial service has been discounted.
Promotion Name - BUY A MEMBERSHIP & GET A PRODUCT FREE
Promotion Criteria Setup
- Requirement - Number of Qualified Items
- Must Purchase - 1
- Qualified Items - Memberships
Promotion Benefit Setup
- Benefit - Free
- Apply to - Different Qualified Items
- Up to - 1
- Qualified item - All Products
When the benefit is applied to the ticket, you will see that the product has been discounted.
Promotion Name - BUY A MEMBERSHIP & GET A PRODUCT AT 50% OFF
Promotion Criteria Setup
- Requirement - Number of Qualified Items
- Must Purchase - 1
- Qualified Items - Memberships
Promotion Benefit Setup
- Benefit - 50%
- Apply to - Different Qualified Items
- Up to - 1
- Qualified item - All Products
When the benefit is applied to the ticket, you will see that the product has been discounted.
Promotion Name - BUY A MEMBERSHIP & FACIAL SERVICE TO GET 10% OFF A PRODUCT
Promotion Criteria Setup
- 1st Requirement - Number of Qualified Items
- Must Purchase - 1
- Qualified Items - Membership
- 2nd Requirement - Number of Qualified Items
- Must Purchase - 1
- Qualified Items - Facial Service
Promotion Benefit Setup
- Benefit - 10%
- Apply to - Different Qualified Items
- Up to - 1
- Qualified item - All Products
When the benefit is applied to the ticket, you will see that the product has been discounted.
Promotion Name - BUY A MEMBERSHIPS VALUED AT $100 & GET A PRODUCT AT $40
Promotion Criteria Setup
- Requirement - Value of Qualified Items
- Must Purchase - $100
- Qualified Items - Memberships
Promotion Benefit Setup
- Benefit - Set Price to $40
- Apply to - Different Qualified Items
- Up to - 1
- Qualified item - All Products
When the benefit is applied to the ticket, you will see that the product has been discounted.
Promotion Name - BUY A MEMBERSHIP VALUED AT $80 AND GET $10 OFF
Promotion Criteria Setup
- Requirement - Value of Qualified Items
- Must Purchase - $80
- Qualified Items - Membership
Promotion Benefit Setup
- Benefit - $10
- Apply to - Each Item in Criteria
- Up to - 1
When the benefit is applied to the ticket, you will see that the membership has been discounted.
When there is more than one promotion available and the auto-apply setting is enabled, the following flow is expected:
Case 1 - Location has two promotions live - One gives $30 off for over $200 spent on Memberships, and another gives $50 off for over $400 spent on Memberships
- For memberships above $200 but less than $400, the $30 off promotion will be applied
- For multiple memberships that total above $200 but less than $400, the $30 off promotion will be applied to the least expensive membership on the ticket
- For memberships above $400, the $50 promotion will be applied
- For multiple memberships that total above $400, the $50 off promotion will be applied to the least expensive membership on the ticket
Case 2 Location has two promotions live- One gives 10% off for over $150 spent on Memberships, and another gives 20% off for over $400 spent on Memberships
- For memberships above $150 but less than $400, the 10% off promotion will be applied
- For multiple memberships that total above $150 but less than $400, the 10% off promotion will be applied to the least expensive memberships on the ticket
- For memberships above $400, the 20% promotion will be applied
- For multiple memberships that total above $400, the 20% off promotion will be applied to the least expensive membership on the ticket
For more information contact us at support@mytime.com.
Related Articles:
Promotion General Setting & Restriction
Promotion Criteria and Benefits
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