Meta (Facebook) CAPI Tracking

Modified on Fri, 21 Feb at 8:09 AM

MyTime can be integrated with Facebook through the Meta Conversions API, allowing you to track when a client makes a purchase, books an appointment, or adds an item to their cart on our booking widget.

Things to know:

You will be required to access your Meta Pixel ID and Access Token, along with the Meta Conversion Actions you would like to be tracked
MyTime also integrates with Meta through Meta Pixel for tracking various data. The key difference between Meta Pixel and the Conversions API is how they track data:
- Meta Pixel: Operates on the browser side using cookies and local data.
- Meta Conversions API: Tracks data on the server side, bypassing any privacy extensions or apps that could block information sent to Meta using Pixel. Learn more about Meta Pixel here
To use the Meta Conversions API, you must have a Facebook business manager account.
To use the Meta Conversions API, you need a business manager account on Facebook
This integration works on a per-child account basis and does not apply to the parent level
When a new type of event is received for the first time, it needs to be confirmed. A red warning will appear on the data sources page indicating this.
Receiving events in the Meta UI is not instant and can take up to 30 minutes to see the events
For more details from Meta (Facebook), view here:
https://developers.facebook.com/docs/marketing-api/conversions-api/
https://developers.facebook.com/docs/marketing-api/conversions-api/get-started
https://developers.facebook.com/docs/marketing-api/conversions-api/using-the-api

Contents:

Obtaining the Pixel ID and Access Token
Configuring Meta CAPI Within MyTime
Approving New Events
Tracking with Meta CAPI

Obtaining the Pixel ID and Access Token

Log into your Facebook Business Manager account
Click 'All Tools' from the left menu
Select 'Events Manager'
You’ll be directed to a new tab. > Click 'Data Sources'
Choose the desired data source (if you have multiple), then click 'Settings'
The Pixel ID will be displayed under the selected data source's name or in the Dataset ID section. Copy and share it with our support team
Scroll down to the 'Conversions API' section and click 'Generate access code'
Copy the code

Configuring Meta CAPI Within MyTime

Navigate to Business Setup > Website Tools
Select the Set Up button next to Add My Account to Your Website
On the Customize Theme page, select next to proceed to the installation page
Click the "Setup Meta CAPI" hyperlink
Toggle the "Enable Meta Conversions API" setting to 'Yes'
Additional setting options will be visible. Enter the 'Meta Conversions Access Token' and the 'Meta Conversions Pixel Id' and then select the Meta Conversion Actions you wish to be tracked. Meta Conversion Actions:
- Service Page View: When a client views the services page but doesn't click anything.
- Service Checkout: When a client selects a service and begins the checkout process but hasn't completed the booking.
- Service Booked: When a client successfully completes a service booking.
  Class Page View: When a client views the classes page but doesn't click anything.
  Class Booked: When a client successfully completes a class booking.
  Gift Card Purchased: When a client successfully purchases a gift card.
  Membership Page View: When a client views the membership page but doesn't click anything.
  Membership Checkout: When a client clicks 'Buy' on a membership and begins the checkout process but hasn't completed the purchase.
  Membership Purchased: When a client successfully completes the membership purchase.
  Package Page View: When a client views the package page but doesn't click anything.
  Package Purchased: When a client successfully completes the package purchase.
Click 'Save' to save the changes.

Approving New Events

Log into your Facebook Business Manager account
Click 'All Tools' from the left menu
Select 'Events Manager'
You’ll be directed to a new tab. When a new event occurs, a custom event notice will appear at the top of the page for you to review and confirm. Click 'Review'
Acknowledge the pop-up to continue
Select the event(s) and click 'Next'
In the event details modal, select 'Confirm the custom event', then click 'Confirm'
A successful notice will appear. Click 'Done'
The event status will be displayed. You can review the confirmed and blocked statuses using the appropriate tabs

Tracking with Meta CAPI

Log into your Facebook Business Manager account
Click 'All Tools' from the left menu
Select 'Events Manager'.
You’ll be directed to a new tab. Click 'Data Sources' to view details for your tracked events.

Here you can see details for your tracked events:

Event Activity Chart: Displays the total number of events by the hour.

Event Table:

Column	Description
Events	The name of the event being tracked.
Status	Shows additional conversions reported from the Conversions API alongside the Meta Pixel, and any issues that may affect event measurement or performance.
Used By	Displays active ad sets using an event for optimization or targeting.
Integration	Shows the tool or method used to share data between your business and Facebook.
Event Match Quality	Displays a fractional number that indicates how effective the customer information parameters sent with your server event may be at matching events to Meta accounts. Event quality varies based on the user profile. For guest users, event quality is low due to the lack of available information to send to Meta. In contrast, if a user has a phone number, address, and email provided, the event quality will be high. For more information, learn here
Total Events	The total number of events. This total will include Ads Manager and total unique visitors. Ad manager totals can be different; learn more here Total unique visitors may also be different; learn more here

Each row in the table can be expanded to display additional information and allow for better management:
- Export Data
- Manage Event
- View Details

For more information, contact us at support@mytime.com support@mytime.com or (385) 233-6964.